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A person or thing that is a perfect example of a particular quality or type.

"she looked the epitome of elegance and good taste"

synonyms: personification, embodiment, incarnation, paragon;essence, quintessence, archetype, paradigm; exemplar, model, soul.

So, simply put - we will be looking to put forth the absolutely best YOU that can exist. All your dreams, hopes, goals. We will find a way to make them a reality all the while finding balance and a peaceful life.


Brad’s energy and excitement comes through each time he speaks, coaches, or consults. He has found his purpose in life and you can see in the way he acts and talks. His knowledge gained from being a market research analyst and then CEO at 24 as well as a head Football coach is shared in a down to earth, straight forward approach. He finds value in helping you find yours.

From a successful high school career where he participated in many sports to college at Bemidji State University where he was part of a team that turned around a program based on doing the little things right. It is here he began to realize the value of his everyday habits and their relationship to his success. It was his blessings and habits that allowed him to graduate with 150+ credits in 4 years along with starting every game and the film, workout, and rehab responsibilities that went along with that.

While completing degrees and competing in Football at Bemidji State University he refined his personal philosophy to what it is today. Do Right, Be Right, and Pay it forward.

The next step of an MBA took him to the University of North Dakota as well as the Business institute of Norway which broadened his perspective and worked for Microsoft in the Business Solutions Division along with being a graduate teaching assistant for Quantitative Analysis of Management and Production Theory. .

Upon his return to a family business in need of help, Brad guided the company and turned around a $700k loss and found profitability in two years by helping his employees use the lessons he had been taught and turned into his expecting greatness program.

Respecting the blessings he had been given he volunteered to help coach the offensive line at Minot High School and in 2010 took over as the head coach at Bishop RyanIn 2010 he also took over as a head football coach where he turned a program around in just two years. It is here he found that a business based tool was really a character tool and could be successful with people of ages, backgrounds, and perspectives.

Brad now travels the world sharing Expecting Greatness as well as coaching and consulting with many companies, teams, and organizations.


Brad on Instagram

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“I am going to take it right back to my organization and we are going to start the entire program” Lorena S – General Manager
“This was a benefit to all our members” Carla D – Minot Area Chamber of Commerce
“At APCA Nationals @epitomecoach taught me that if we all lived our values consistently we can change the world @doctorshuey #LIGHTITUP15” – Mauricio G – Program Coordinator and Mentor
“Brad has the “It” factor. HE gets it. He has the ability to bring out the best in everyone” Jeff T - Head Coach – Bemidji State University
“A genuine individual dedicated to evoking the best version of yourself and whatever stage of life you are in” Kayla C – Owner - Cote Creative
“So Grateful for Brads commitment to the success of my company” Kelsea – Owner – The Hurb

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“Do right, be right,
    and pay it forward.”

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